White Label vs Turnkey casino
Two paths to launching an online casino: a fast managed start or your own dedicated environment.
White Label and Turnkey are two RakeCore launch models built for different business stages. White Label keeps the barrier to entry low: we stand up and run the infrastructure, handle updates and hosting, and you go live in weeks on a revenue-share basis.
Turnkey gives you a dedicated environment: a ready platform, license assistance (for example, Curaçao), connected payment methods and ongoing support. Launch takes roughly 2-3 months, with pricing built from a setup fee plus revshare. Below is a detailed comparison across the key parameters so you can match the model to your goals and budget.
Side by side
| White Label | Turnkey | |
|---|---|---|
| Cost of entry | Low, mostly revenue share | Setup fee + revshare |
| Speed to launch | Weeks | ~2-3 months |
| Infrastructure ownership | On our side, shared environment | Dedicated environment for you |
| License help | Operate under our umbrella | We help you get your own (e.g. Curaçao) |
| Customization | Branding and base configuration | Deep platform customization |
| Hosting and maintenance | RakeCore hosts and updates | Dedicated env, support from us |
| Payment methods | Connected out of the box | Integrated for your markets |
| Best for | Fast market testing and launch | An independent brand with control |
- You want to go live in weeks with minimal upfront investment.
- You'd rather not deal with hosting, updates and infrastructure.
- You're testing a niche or geo and need to validate fast.
- A revenue-share model with no large setup fee suits you.
- You need a dedicated environment and deeper customization.
- You plan to hold your own license (e.g. Curaçao) with our help.
- You're fine with a ~2-3 month launch in exchange for more control.
- You're building a long-term brand with your own payment integrations.
White Label is ideal when speed and a low barrier to entry are the priority and you're happy to leave infrastructure on our side. Turnkey fits when you need a dedicated environment, your own license and deep customization. The right choice depends on your stage: testing a market or building an independent brand.
Frequently asked questions
What's the main difference between White Label and Turnkey?
White Label runs on our infrastructure with a fast start and revenue share, while Turnkey is your dedicated environment with license assistance and deeper customization.
Which is faster to launch?
White Label launches in weeks, whereas Turnkey takes roughly 2-3 months due to the dedicated environment, license and payment integrations.
Who handles hosting and updates?
With White Label, hosting and updates are fully on RakeCore's side. With Turnkey you get a dedicated environment with our support.
Do you help with licensing?
In Turnkey we help you obtain your own license, for example Curaçao. In White Label you start under our umbrella without a separate license.
Can I move from White Label to Turnkey later?
Yes, many start with White Label to test the market fast, then move to Turnkey when they need more control and their own license.